Repsol Motoclub. UX sprints & gamification model
After a guerrilla research with bikers I had the pleasure to design the ux sprints and execute them. It was my really first time working with agile methodology and all … Continue reading
Openbank Payments
Proposal to develop a minimum viable product to universal payments. I had to coordinate the desk research phase and make the interaction design for prototype.
Repsol RFI Defense
In front of Innovation Repsol Team I had to explain the concept and working process to define our proposal Motoclub service and Repsol Moments. We interact with a prototype and … Continue reading
Design challenge and brainstorming to merge relationship beetwen BBVA and Can Roca
One day session in CIBBVA, Innovation Center BBVA to ideate ways to narrow the link between the chefs Can Roca and BBVA Initiative. I prepared the session script and facilitated … Continue reading
Designing a new service for entrepreneurs and developers in CIBBVA
CIBBVA or Innovation Center by BBVA had strong relationship with startups, developers evangelist, another institutions. In general is one of the main actors in Madrid about innovation… but they are … Continue reading
More than retrofitting: Interaction Design for Universiad de Deusto Responsive Site
The client had a premise: “We wanna see our place on mobile without touch the information architecture.” “Oh, but that sound impossible. Its mandatory to think on mobile first and… … Continue reading
Brunch Initiative
I organized open talks in Sopra Digilab to meet experts in an informal meeting. We talked about Taiga, Service Design, Innovation, Bootstrap … Paintfully it was only every friday on … Continue reading
Challenge: a gamification product to engage young people to Broker
I had the honour of work in a multidisciplinary tem with the Innovation Isban Team. The wanted to discover ways to link young people to Broker product and they didn´t … Continue reading
SGAE: from host to web, how to avoid a schism to users
SGAE need to convince users to work in a web user interface. Users were people with more than 15 years working in a host environment, with function keys and long … Continue reading
Talk and presentation about Design Thinking
On April 9, 2014 I had the pleasure of participating with the Head of Digital Sopra, Claudio Lobos, in a talk and presentation about “Design Thinking: Technology and Experience for … Continue reading
Zurich Santander: How can we might ideate an app to get client in Latinoamerica
Zurich Santader, the insurance company, was really a challenge… Nobody consider important to contract an insurance in Mexico, Argentina or Brasil… they are busy surviving and see only the short … Continue reading
Digital Sopra: who we are, what our goals are and what makes us special
Internal session conduced by me in which the user experience department worked all morning to find their heroes reference, values, and define maps of life and group goals.
Fundación Sanitas: A new approach to Dementia
We celebrated three co-creation sessions to define a new approach to dementia in wich were involve the concept: care for caregivers. 1. First Day: Brainstorming to clarified goals and proposal … Continue reading
Concept and ideation: Share your skills with Talent Lab
This idea comes from necesity. A lot of colleagues were stopped without project, and… which could be the best way to stimulate them and create value for the organization? I … Continue reading
A WordPress website for the Development and Innovation Competence Centre
Our bosses want to show their work overall the whole company and sometimes to gain visibility abroad the office walls and integrate the team in a website and keep clients … Continue reading
Move a step forward in UX Competency Center Offering
The integration process with Schneider Electric was a challenge to show our job and best practices. So did a document with our work proccess, methodology, skills, capacities and case studies … Continue reading
Classical usability issues to improve Yoigo application software
Managing databases for transfer could be easier if the front end interface collaborates with the users needs, expectations and if responds to the work rhythm. The information architecture project consist … Continue reading
Personal coaching website: mariajosetellez.com
I get this design and front end development after 2 coaching processes. It was and “trueque” or exchange experiment and I very proud of it. I think that simplicity and … Continue reading
Ipad 1.0 and smartphones: Online Channels Portfolio
The department´s portfolio go trough different requirements before to be online: 1. Responsive web with parallax effect 2. Responsive project for smartphones and tablets 3. A spectacular tablets gestural interface
Virtual Mentor: augmented reality in trade shows
Schneider Electric wants to offer an memorable experience to the stands visitors in Smart City Barcelona Expo 2012. We conceptualice an augmented reality experience with social media connections and a … Continue reading