María José Téllez – Senior Product, Service Designer, Digital Ethics & ACC Coach

Expert in active listening, analytical observation, and effective communication. Specialised in designing and implementing innovative solutions with humanity-centered approach (people, planet, profit), combining empathy and creativity to achieve exceptional results.

Category Archives: Uncategorized

Talk and presentation about Design Thinking

On April 9, 2014 I had the pleasure of participating with the Head of Digital Sopra, Claudio Lobos, in a talk and presentation about “Design Thinking: Technology and Experience for … Continue reading

April 9, 2014 · Leave a comment

Zurich Santander: How can we might ideate an app to get client in Latinoamerica

Zurich Santader, the insurance company, was really a challenge… Nobody consider important to contract an insurance in Mexico, Argentina or Brasil… they are busy surviving and see only the short … Continue reading

April 4, 2014 · Leave a comment

Digital Sopra: who we are, what our goals are and what makes us special

Internal session conduced by me in which the user experience department worked all morning to find their heroes reference, values, and define maps of life and group goals.

January 17, 2014 · Leave a comment

Fundación Sanitas: A new approach to Dementia

We celebrated three co-creation sessions to define a new approach to dementia in wich were involve the concept: care for caregivers. 1. First Day: Brainstorming to clarified goals and proposal … Continue reading

November 30, 2013 · Leave a comment

A WordPress website for the Development and Innovation Competence Centre

Our bosses want to show their work overall the whole company and sometimes to gain visibility abroad the office walls and integrate the team in a website and keep clients … Continue reading

February 24, 2013 · Leave a comment

Move a step forward in UX Competency Center Offering

The integration process with Schneider Electric was a challenge to show our job and best practices. So did a document with our work proccess, methodology, skills, capacities and case studies … Continue reading

January 28, 2013 · Leave a comment

Classical usability issues to improve Yoigo application software

Managing databases for transfer could be easier if the front end interface collaborates with the users needs, expectations and if responds to the work rhythm. The information architecture project consist … Continue reading

January 28, 2013 · Leave a comment

Personal coaching website: mariajosetellez.com

I get this design and front end development after 2 coaching processes. It was and “trueque” or exchange experiment and I very proud of it. I think that simplicity and … Continue reading

January 6, 2013 · Leave a comment

Ipad 1.0 and smartphones: Online Channels Portfolio

The department´s portfolio go trough different requirements before to be online: 1. Responsive web with parallax effect 2. Responsive project for smartphones and tablets 3. A spectacular tablets gestural interface

November 28, 2012 · Leave a comment

Virtual Mentor: augmented reality in trade shows

Schneider Electric wants to offer an memorable experience to the stands visitors in Smart City Barcelona Expo 2012. We conceptualice an augmented reality experience with social media connections and a … Continue reading

October 28, 2012 · Leave a comment

Makkah Social Media System

The Social Media System was an offer to show a website (the Makkah Area CDMC Website) and related services intended to facilitate communication with the public on matters related to … Continue reading

October 28, 2012 · Leave a comment

English User Manuals and internal Mundi Puig application

My contribution in this project was describes the Mundi Puig application user´s Manual Guides.  

October 6, 2012 · Leave a comment

Mission Critical Infraestructures Client Portal with widgets

Data Centers Schneider Electric team needs a portal where their clients could: Have proximity with the commercial director Access to their data and their instalations´s visualization Videos, graphics and statistical … Continue reading

September 28, 2012 · Leave a comment

Family tourism Augmented Realty smartphone app: Valladolid Aumentada

I have the gorgeus luck to be the user experience consultant to conceptualice, designing methodology matters, prototyping and testing this I+D+I project. Ready to start we arranged the methodology: User … Continue reading

June 28, 2012 · Leave a comment

User experience improvements for Randstad.es

After participate in the offer proposal with the new information architecture for the home and candidate application. The company win the project and I must to attend the preliminar meetings … Continue reading

March 28, 2012 · Leave a comment

Bristol Myers Squibb Spain Intranet and the MOSS 2010 templates

Working with Microsoft Sharepoint 2010 to reinvent the Bristol Myers Squibb Spain intranet. I did the content strategy, focus groups with internal teams, taxonomy, requirements gatherign and information architecture.

June 28, 2011 · Leave a comment

RTVE Cocina – A social gastronomic proposal

Rtve wants to create the RTVE Cocina Channel and we serve a scalable and modern approach to show recipes, experts interviews, videos, etc. with Infinite Ajax Scroll(Web and iOs) And … Continue reading

February 14, 2011 · Leave a comment

Leroy Merlin and interaction design description

Leroy Merlin changes its CMS to Magnolia. They need a clear interaction design descripton document.

January 10, 2011 · Leave a comment

Altamira Real State or the Global UX

A UX Consultant always dreams with the global UX project from research to execution. With Altamira Real State I did at least the first above sentences noun: research. And my … Continue reading

March 28, 2010 · Leave a comment