María José Téllez – Senior Product, Service Designer, Digital Ethics & ACC Coach

Expert in active listening, analytical observation, and effective communication. Specialised in designing and implementing innovative solutions with humanity-centered approach (people, planet, profit), combining empathy and creativity to achieve exceptional results.

Category Archives: Uncategorized

Protected: BBVA Holding. Involved as researcher role in various projects

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March 10, 2025 · Enter your password to view comments.

Speaker about HCDAI: Zapiens Event & Sopra Steria Kick-off

Participation on February 5, 2025, in the debate organized by Zapiens on AI: from the humanities, design, and foresight perspectives, its impact on identity, creativity, culture, and our relationship with … Continue reading

February 27, 2025 · Leave a comment

Telescope: A reflection on the future of the insurance sector around the silver economy

Within the framework of Telescope, a future design initiative with a broad format and art as a humanistic guiding thread, I had the opportunity to facilitate one of four sessions … Continue reading

November 14, 2024 · Leave a comment

Sopra Steria & EGGS Design: Business development for Aeroline and APR agencies

Client and sales team presentations, offer development, internal ethics and sustainability community, media observatory, article writing, and content offering for EGGS Design’s Responsible Design proposal https://www.soprasteria.es/sala-de-prensa/blog/details/el-diseno-estrategico-como-impulsor-de-la-circularidad

April 8, 2024 · Leave a comment

Protected: Airbus Operations: Value proposal for an innovation lab

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December 27, 2023 · Enter your password to view comments.

Protected: BBVA Enterprise Spain: UX/UI for Foreign Trade and Environmental Impact

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June 30, 2023 · Enter your password to view comments.

Protected: Airbus D&S: a new menu for MDS app

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February 7, 2020 · Enter your password to view comments.

Protected: Airbus: SPRINT NG, a new way of working

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October 10, 2019 · Enter your password to view comments.

Sopra Steria Kids (Up!)

IN PROCCESS I had the huge pleasure to work with Marketing Sopra designing the event “Sopra Steria for Kids”. During 5 sessions I could introduce kids in Smart City world … Continue reading

July 9, 2018 · Leave a comment

Telling about user testing in Sopra Steria Blog

In spanish I answered the questions how to make a really good testing with users.

September 1, 2017 · Leave a comment

Design research in Santa Lucia

Santalucia is the most known insurance company in Spain, overall about deceases. Nowadays they have an innovative team willing to improve the experience that they offer to users with the … Continue reading

July 31, 2017 · Leave a comment

Interview for Infoempleo & Deloitte. UX Designers as one of the future jobs

UX Designer – Future Jobs – María José Téllez Infoempleo Guide where you can find the complete article and interview

February 28, 2017 · Leave a comment

Mercadona: testing the corporate website

The summer starts with the Mercadona corporate website project. There I could design the first approach to information architecture site and collaborate in a benchmark with special mention to communication … Continue reading

September 23, 2016 · Leave a comment

Openbank Payments

Proposal to develop a minimum viable product to universal payments. I had to coordinate the desk research phase and make the interaction design for prototype.

October 22, 2015 · Leave a comment

Repsol RFI Defense

In front of Innovation Repsol Team I had to explain the concept and working process to define our proposal Motoclub service and Repsol Moments. We interact with a prototype and … Continue reading

October 12, 2015 · Leave a comment

Design challenge and brainstorming to merge relationship beetwen BBVA and Can Roca

One day session in CIBBVA, Innovation Center BBVA to ideate ways to narrow the link between the chefs Can Roca and BBVA Initiative. I prepared the session script and facilitated … Continue reading

July 27, 2015 · Leave a comment

Designing a new service for entrepreneurs and developers in CIBBVA

CIBBVA or Innovation Center by BBVA had strong relationship with startups, developers evangelist, another institutions. In general is one of the main actors in Madrid about innovation… but they are … Continue reading

July 27, 2015 · Leave a comment

More than retrofitting: Interaction Design for Universiad de Deusto Responsive Site

The client had a premise: “We wanna see our place on mobile without touch the information architecture.” “Oh, but that sound impossible. Its mandatory to think on mobile first and… … Continue reading

July 27, 2015 · Leave a comment

Brunch Initiative

I organized open talks in Sopra Digilab to meet experts in an informal meeting. We talked about Taiga, Service Design, Innovation, Bootstrap … Paintfully it was only every friday on … Continue reading

July 6, 2015 · Leave a comment

Challenge: a gamification product to engage young people to Broker

I had the honour of work in a multidisciplinary tem with the Innovation Isban Team. The wanted to discover ways to link young people to Broker product and they didn´t … Continue reading

February 20, 2015 · Leave a comment