María José Téllez – Senior Product, Service Designer, Digital Ethics & ACC Coach

Expert in active listening, analytical observation, and effective communication. Specialised in designing and implementing innovative solutions with humanity-centered approach (people, planet, profit), combining empathy and creativity to achieve exceptional results.

Author Archives: mariajosetellez

Repsol Motoclub. UX sprints & gamification model

After a guerrilla research with bikers I had the pleasure to design the ux sprints and execute them. It was my really first time working with agile methodology and all … Continue reading

February 18, 2016 · Leave a comment

Openbank Payments

Proposal to develop a minimum viable product to universal payments. I had to coordinate the desk research phase and make the interaction design for prototype.

October 22, 2015 · Leave a comment

Repsol RFI Defense

In front of Innovation Repsol Team I had to explain the concept and working process to define our proposal Motoclub service and Repsol Moments. We interact with a prototype and … Continue reading

October 12, 2015 · Leave a comment

Design challenge and brainstorming to merge relationship beetwen BBVA and Can Roca

One day session in CIBBVA, Innovation Center BBVA to ideate ways to narrow the link between the chefs Can Roca and BBVA Initiative. I prepared the session script and facilitated … Continue reading

July 27, 2015 · Leave a comment

Designing a new service for entrepreneurs and developers in CIBBVA

CIBBVA or Innovation Center by BBVA had strong relationship with startups, developers evangelist, another institutions. In general is one of the main actors in Madrid about innovation… but they are … Continue reading

July 27, 2015 · Leave a comment

More than retrofitting: Interaction Design for Universiad de Deusto Responsive Site

The client had a premise: “We wanna see our place on mobile without touch the information architecture.” “Oh, but that sound impossible. Its mandatory to think on mobile first and… … Continue reading

July 27, 2015 · Leave a comment

Brunch Initiative

I organized open talks in Sopra Digilab to meet experts in an informal meeting. We talked about Taiga, Service Design, Innovation, Bootstrap … Paintfully it was only every friday on … Continue reading

July 6, 2015 · Leave a comment

Challenge: a gamification product to engage young people to Broker

I had the honour of work in a multidisciplinary tem with the Innovation Isban Team. The wanted to discover ways to link young people to Broker product and they didn´t … Continue reading

February 20, 2015 · Leave a comment

SGAE: from host to web, how to avoid a schism to users

SGAE need to convince users to work in a web user interface. Users were people with more than 15 years working in a host environment, with function keys and long … Continue reading

May 27, 2014 · Leave a comment

Talk and presentation about Design Thinking

On April 9, 2014 I had the pleasure of participating with the Head of Digital Sopra, Claudio Lobos, in a talk and presentation about “Design Thinking: Technology and Experience for … Continue reading

April 9, 2014 · Leave a comment

Zurich Santander: How can we might ideate an app to get client in Latinoamerica

Zurich Santader, the insurance company, was really a challenge… Nobody consider important to contract an insurance in Mexico, Argentina or Brasil… they are busy surviving and see only the short … Continue reading

April 4, 2014 · Leave a comment

Digital Sopra: who we are, what our goals are and what makes us special

Internal session conduced by me in which the user experience department worked all morning to find their heroes reference, values, and define maps of life and group goals.

January 17, 2014 · Leave a comment

Fundación Sanitas: A new approach to Dementia

We celebrated three co-creation sessions to define a new approach to dementia in wich were involve the concept: care for caregivers. 1. First Day: Brainstorming to clarified goals and proposal … Continue reading

November 30, 2013 · Leave a comment

Concept and ideation: Share your skills with Talent Lab

This idea comes from necesity. A lot of colleagues were stopped without project, and… which could be the best way to stimulate them and create value for the organization? I … Continue reading

June 28, 2013 · Leave a comment

A WordPress website for the Development and Innovation Competence Centre

Our bosses want to show their work overall the whole company and sometimes to gain visibility abroad the office walls and integrate the team in a website and keep clients … Continue reading

February 24, 2013 · Leave a comment

Move a step forward in UX Competency Center Offering

The integration process with Schneider Electric was a challenge to show our job and best practices. So did a document with our work proccess, methodology, skills, capacities and case studies … Continue reading

January 28, 2013 · Leave a comment

Classical usability issues to improve Yoigo application software

Managing databases for transfer could be easier if the front end interface collaborates with the users needs, expectations and if responds to the work rhythm. The information architecture project consist … Continue reading

January 28, 2013 · Leave a comment

Personal coaching website: mariajosetellez.com

I get this design and front end development after 2 coaching processes. It was and “trueque” or exchange experiment and I very proud of it. I think that simplicity and … Continue reading

January 6, 2013 · Leave a comment

Ipad 1.0 and smartphones: Online Channels Portfolio

The department´s portfolio go trough different requirements before to be online: 1. Responsive web with parallax effect 2. Responsive project for smartphones and tablets 3. A spectacular tablets gestural interface

November 28, 2012 · Leave a comment

Virtual Mentor: augmented reality in trade shows

Schneider Electric wants to offer an memorable experience to the stands visitors in Smart City Barcelona Expo 2012. We conceptualice an augmented reality experience with social media connections and a … Continue reading

October 28, 2012 · Leave a comment