María José Téllez – Senior Product, Service Designer, Digital Ethics & ACC Coach

Expert in active listening, analytical observation, and effective communication. Specialised in designing and implementing innovative solutions with humanity-centered approach (people, planet, profit), combining empathy and creativity to achieve exceptional results.

Author Archives: mariajosetellez

Protected: BBVA Holding. Involved as researcher role in various projects

There is no excerpt because this is a protected post.

March 10, 2025 · Enter your password to view comments.

Speaker about HCDAI: Zapiens Event & Sopra Steria Kick-off

Participation on February 5, 2025, in the debate organized by Zapiens on AI: from the humanities, design, and foresight perspectives, its impact on identity, creativity, culture, and our relationship with … Continue reading

February 27, 2025 · Leave a comment

Telescope: A reflection on the future of the insurance sector around the silver economy

Within the framework of Telescope, a future design initiative with a broad format and art as a humanistic guiding thread, I had the opportunity to facilitate one of four sessions … Continue reading

November 14, 2024 · Leave a comment

Sopra Steria & EGGS Design: Business development for Aeroline and APR agencies

Client and sales team presentations, offer development, internal ethics and sustainability community, media observatory, article writing, and content offering for EGGS Design’s Responsible Design proposal https://www.soprasteria.es/sala-de-prensa/blog/details/el-diseno-estrategico-como-impulsor-de-la-circularidad

April 8, 2024 · Leave a comment

Protected: Airbus Operations: Value proposal for an innovation lab

There is no excerpt because this is a protected post.

December 27, 2023 · Enter your password to view comments.

Protected: BBVA Enterprise Spain: UX/UI for Foreign Trade and Environmental Impact

There is no excerpt because this is a protected post.

June 30, 2023 · Enter your password to view comments.

Protected: Airbus D&S: a new menu for MDS app

There is no excerpt because this is a protected post.

February 7, 2020 · Enter your password to view comments.

Protected: Airbus: SPRINT NG, a new way of working

There is no excerpt because this is a protected post.

October 10, 2019 · Enter your password to view comments.

Protected: BBVA: Workday Time Tracking

There is no excerpt because this is a protected post.

May 30, 2019 · Enter your password to view comments.

Protected: BBVA: Service Design for Design Spain

There is no excerpt because this is a protected post.

October 30, 2018

Auchan: Design Thinking Training for Directors

I, ve writing a whole design manual to teach Auchan Directors & Managers Design Thinking. I could lead an 8 facilitator´s team and facilitate training sessions in which we show … Continue reading

September 10, 2018 · Leave a comment

Sopra Steria Kids (Up!)

IN PROCCESS I had the huge pleasure to work with Marketing Sopra designing the event “Sopra Steria for Kids”. During 5 sessions I could introduce kids in Smart City world … Continue reading

July 9, 2018 · Leave a comment

Enagas responsive guidelines

My role was senior UX Designer in charge of define the main milestones to understand and get the client needs. We afford that with generative research, heuristic evaluations and ideation … Continue reading

July 4, 2018 · Leave a comment

Telling about user testing in Sopra Steria Blog

In spanish I answered the questions how to make a really good testing with users.

September 1, 2017 · Leave a comment

Design research in Santa Lucia

Santalucia is the most known insurance company in Spain, overall about deceases. Nowadays they have an innovative team willing to improve the experience that they offer to users with the … Continue reading

July 31, 2017 · Leave a comment

Endesa: how might we improve the customer experience in hiring processes

I had the opportunity to work with UX and Content Endesa team and design a new hiring process. I was in charge to design the research process, interview stakeholders, facilitate … Continue reading

April 28, 2017 · Leave a comment

Interview for Infoempleo & Deloitte. UX Designers as one of the future jobs

UX Designer – Future Jobs – María José Téllez Infoempleo Guide where you can find the complete article and interview

February 28, 2017 · Leave a comment

Protected: BBVA: PSD2. Designing BBVA Strategy

There is no excerpt because this is a protected post.

November 30, 2016 · Enter your password to view comments.

Mercadona: testing the corporate website

The summer starts with the Mercadona corporate website project. There I could design the first approach to information architecture site and collaborate in a benchmark with special mention to communication … Continue reading

September 23, 2016 · Leave a comment

Brainwriting in cocreation to acomplish new digital transformation goals

Sopra Steria Managers wanted to deep into their transformation digital strategy. Brainwriting was a perfect approach to get confident and build based in other people ideas´ in a constructive and … Continue reading

May 13, 2016 · Leave a comment