María José Téllez – Senior Product, Service Designer, Digital Ethics & ACC Coach

Expert in active listening, analytical observation, and effective communication. Specialised in designing and implementing innovative solutions with humanity-centered approach (people, planet, profit), combining empathy and creativity to achieve exceptional results.

Design research in Santa Lucia

Santalucia is the most known insurance company in Spain, overall about deceases. Nowadays they have an innovative team willing to improve the experience that they offer to users with the App.

They need to know internal barriers, how the competence is facing the sector and final users expectations. We dedicated 20 days to the research phase and we find and work valuable outcomes. After that we create some “Needs cards” and a taxonomy with the whole functionalities and we working with internal roles in sketch a new prototype.

Finally the visual team create the new version of the Santalucia App.

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This entry was posted on July 31, 2017 by in facilitation, information architecture, research, Uncategorized.