María José Téllez – Senior Product, Service Designer, Digital Ethics & ACC Coach

Expert in active listening, analytical observation, and effective communication. Specialised in designing and implementing innovative solutions with humanity-centered approach (people, planet, profit), combining empathy and creativity to achieve exceptional results.

Mercadona: testing the corporate website

The summer starts with the Mercadona corporate website project. There I could design the first approach to information architecture site and collaborate in a benchmark with special mention to communication and press spaces.

After holidays the project had entity to evaluate with clients, so I conduced a user testing with Morae tool for desktop and mobile version.

The data analysis and user impressions was useful to arrange headers, navigational issues and to give more presence to the link “Online shopping”.

It was fantastic how the client listen to the users and consider their observations. A toast to Mercadona!

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This entry was posted on September 23, 2016 by in Uncategorized.