Challenge: a gamification product to engage young people to Broker

I had the honour of work in a multidisciplinary tem with the Innovation Isban Team. The wanted to discover ways to link young people to Broker product and they didn´t know how.

I designed and investigation center of people between 18-30 years with interest and notions about stock exchange matters. We celebrate sessions in which talk with them and invite them to imagine the best product to interact. We present the insights with infographics  and a video.

The result was more than client expectations and we define, prototype in collaborative and cocreation sessions a game as “Clash of clans”, a BrokerSan academy as a Broker place playing.