Family tourism Augmented Realty smartphone app: Valladolid Aumentada

I have the gorgeus luck to be the user experience consultant to conceptualice, designing methodology matters, prototyping and testing this I+D+I project.

Ready to start we arranged the methodology: User Centred Design with our sparkle. First was to know the place and put in users boots. We travel to Valladolid and as tourist with our phones experiment the city and we identifie three possible paths to follow. Client choose one route and we start to choose resolutions and devices.

User Centred Design Methodology and design thinking aproach

We identified main personas and scenarios and celebrate focus groups to see funtionalities and to identifie the best technical solution.

Nex step let us a first approach to the navigational tree.

After rapid paper prototyping we use the Axure tool to prototyping main pages and describing navigational matters.

It keeps the art designers to do their job and start the storyboard job.

Graphic Desigh for Valladolid Aumentada smartphone app

We work on code with Unity software and fix the matters we discover with rapid testing.
Finally we prepared an specific evaluation strategy with three childrens and their parents.

The contextual test show us constraints and benefits and we make conclusions to solve errors.

Valladolid Aumentada was in markets release 🙂

• Google Play

and we have too the opportunity to spread the voice in our intranet.